The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Havas Creative Group
Client
Title
Category
Award
Points
Delivered by Tetris
Agency: BETC / Paris + Prose on Pixels (POP) / Paris + GUM / Paris
Client: La Poste
Category: Best of Gaming
Points: 90.00
Reflections
Agency: Uncommon Creative Studio / London
Client: British Airways
Category: Best of Design in Advertising
Points: 90.00
See It Differently
Agency: Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client: BRITBOX
Category: Special / Practical Effects / Single
Points: 45.00
The Password Heist
Agency: BETC/BETC Fullsix
Client: Leroy Merlin
Category: Social Post / Real-time Response
Points: 45.00
Firecatchers
Agency: Havas Play
Client: Sapeurs Pompiers de France
Category: Livestream
Points: 45.00
Reflections
Agency: Uncommon Creative Studio / London
Client: British Airways
Category: Craft / Art Direction
Points: 45.00
Delivered by Tetris
Agency: BETC / Paris + Prose on Pixels (POP) / Paris + GUM / Paris
Client: La Poste
Category: Use of Gaming as a Tool
Points: 45.00
Reflections
Agency: Uncommon Creative Studio / London
Client: British Airways
Category: Posters / Series
Points: 45.00
Drop In
Agency: Uncommon Creative Studio / London + ELECTRIC THEATRE COLLECTIVE / London + Riff Raff Films / London
Client: EA SKATE
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 45.00
THE GRIT & THE GLITTER
Agency: Uncommon Creative Studio / London
Client: London Museum
Category: Campaign Identity
Points: 45.00
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Film & Video
Points: 45.00
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Craft / Art Direction
Points: 45.00
One Noodle
Agency: BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client: Haraku Ramen
Category: Innovation / New Ideas in Gaming
Points: 21.00
Reflections
Agency: Uncommon Creative Studio / London
Client: British Airways
Category: Craft / Art Direction
Points: 21.00
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Craft / Art Direction
Points: 21.00
See It Differently
Agency: Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client: BRITBOX
Category: Craft / Art Direction
Points: 21.00
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Sound Design
Points: 21.00
See It Differently
Agency: Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client: BRITBOX
Category: Production Design
Points: 21.00
Drop In
Agency: Riff Raff Films / LONDON + Uncommon Creative Studio / New York
Client: EA Skate
Category: Cinematography / Single
Points: 9.00
See It Differently
Agency: Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client: BRITBOX
Category: Innovation / Execution in Film
Points: 9.00
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Film & Video for Good
Points: 9.00
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Integrated / Omnichannel Campaign
Points: 9.00
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: TV, VOD, & Online / 31-60 Seconds - Single
Points: 9.00
A.i. Irresponsibly
Agency: BLKJ Havas Pte Ltd / Singapore
Client: Brewlander
Category: Integrated / Omnichannel Campaign
Points: 9.00
Firecatchers
Agency: Havas Play
Client: Sapeurs Pompiers de France
Category: Community Activation
Points: 9.00
PAIN
Agency: Uncommon Creative Studio / London
Client: Uncommon New York
Category: Out of Home / Brand Installations & Environments
Points: 9.00
One Noodle
Agency: BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client: Haraku Ramen
Category: Promotional / Physical Items
Points: 9.00
Button
Agency: Uncommon Creative Studio / London
Client: Instagram
Category: Posters / Series
Points: 9.00
PAIN
Agency: Uncommon Creative Studio / London
Client: Uncommon New York
Category: Innovation / New Ideas in Campaign Design
Points: 9.00
Barboltian
Agency: Uncommon Creative Studio / Stockholm + Colony Post Production / STOCKHOLM
Client: Clash Royale
Category: Game Marketing
Points: 9.00
Firecatchers
Agency: Havas Play
Client: Sapeurs Pompiers de France
Category: Social Channel / Single Platform
Points: 9.00
The Password Heist
Agency: BETC/BETC Fullsix
Client: Leroy Merlin
Category: Social Media Stunts & Activations
Points: 9.00
Firecatchers
Agency: Havas Play
Client: Sapeurs Pompiers de France
Category: Innovation / Use of Media in Social Media
Points: 9.00
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Posters / Series
Points: 9.00
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Craft / Writing
Points: 9.00
Marino Uriel: The (Un)forgettable Legend
Agency: Havas Creative Spain / Madrid
Client: Atlético de Madrid / AFEAM
Category: Experiential & Immersive for Good
Points: 9.00
The Secret Ingredient
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Brand Installations
Points: 9.00
One Noodle
Agency: BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client: Haraku Ramen
Category: Physical Products
Points: 9.00
Delivered by Tetris
Agency: BETC / Paris + Prose on Pixels (POP) / Paris + GUM / Paris
Client: La Poste
Category: Brand Partnerships / Multi-Brand
Points: 3.00
The Missing Issue
Agency: Havas / New York + the harris project + Us Weekly
Client: Us Weekly x the harris project
Category: Magazine / Single
Points: 3.00
The Missing Issue
Agency: Havas / New York + the harris project + Us Weekly
Client: Us Weekly x the harris project
Category: Print & Promotional for Good
Points: 3.00
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Integrated / Omnichannel Campaigns for Good
Points: 3.00
The Missing Issue
Agency: Havas / New York + the harris project + Us Weekly
Client: Us Weekly x the harris project
Category: Cultural Driver for Good
Points: 3.00
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Cultural Driver for Good
Points: 3.00
Firecatchers
Agency: Havas Play
Client: Sapeurs Pompiers de France
Category: Innovation / Use of Media in Direct Marketing
Points: 3.00
From a Crocodile to the GOAT
Agency: BETC / Paris + Prose on Pixels (POP) + GUM / Paris
Client: Lacoste
Category: Social Media / Social Post - Single or Series
Points: 3.00
A.i. Irresponsibly
Agency: BLKJ Havas Pte Ltd / Singapore
Client: Brewlander
Category: Out of Home / Billboards & Transit
Points: 3.00
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Popular Culture Impact
Points: 3.00
The Pull
Agency: Havas Germany / Havas Social
Client: Lidl Stiftung & Co. KG/ Parkside
Category: Reputation Management
Points: 3.00
The Password Heist
Agency: BETC/BETC Fullsix
Client: Leroy Merlin
Category: Craft / Use of Humor
Points: 3.00
Client:
La Poste
Title:
Delivered by Tetris
Category:
Best of Gaming
Award:
2026 Gaming Best of Discipline Pencil
Points:
90.00
Client:
British Airways
Title:
Reflections
Category:
Best of Design in Advertising
Award:
2026 Design in Advertising Best of Discipline Pencil
Points:
90.00
Client:
BRITBOX
Title:
See It Differently
Category:
Special / Practical Effects / Single
Award:
2026 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Leroy Merlin
Title:
The Password Heist
Category:
Social Post / Real-time Response
Award:
2026 Social Media Gold Pencil
Points:
45.00
Client:
Sapeurs Pompiers de France
Title:
Firecatchers
Category:
Livestream
Award:
2026 Social Media Gold Pencil
Points:
45.00
Client:
British Airways
Title:
Reflections
Category:
Craft / Art Direction
Award:
2026 Design in Advertising Gold Pencil
Points:
45.00
Client:
La Poste
Title:
Delivered by Tetris
Category:
Use of Gaming as a Tool
Award:
2026 Gaming Gold Pencil
Points:
45.00
Client:
British Airways
Title:
Reflections
Category:
Posters / Series
Award:
2026 Design in Advertising Gold Pencil
Points:
45.00
Client:
EA SKATE
Title:
Drop In
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Gold Pencil
Points:
45.00
Client:
London Museum
Title:
THE GRIT & THE GLITTER
Category:
Campaign Identity
Award:
2026 Design in Advertising Gold Pencil
Points:
45.00
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Film & Video
Award:
2026 Health & Wellness Gold Pencil
Points:
45.00
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Craft / Art Direction
Award:
2026 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
Haraku Ramen
Title:
One Noodle
Category:
Innovation / New Ideas in Gaming
Award:
2026 Gaming Silver Pencil
Points:
21.00
Client:
British Airways
Title:
Reflections
Category:
Craft / Art Direction
Award:
2026 Out of Home Silver Pencil
Points:
21.00
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Craft / Art Direction
Award:
2026 Health & Wellness Silver Pencil
Points:
21.00
Client:
BRITBOX
Title:
See It Differently
Category:
Craft / Art Direction
Award:
2026 Branded Entertainment Silver Pencil
Points:
21.00
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Sound Design
Award:
2026 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
BRITBOX
Title:
See It Differently
Category:
Production Design
Award:
2026 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
EA Skate
Title:
Drop In
Category:
Cinematography / Single
Award:
2026 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
BRITBOX
Title:
See It Differently
Category:
Innovation / Execution in Film
Award:
2026 Film & Video Bronze Pencil
Points:
9.00
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Film & Video for Good
Award:
2026 Film & Video Bronze Pencil
Points:
9.00
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Integrated / Omnichannel Campaign
Award:
2026 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
The Ordinary
Title:
The Periodic Fable
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Award:
2026 Film & Video Bronze Pencil
Points:
9.00
Client:
Brewlander
Title:
A.i. Irresponsibly
Category:
Integrated / Omnichannel Campaign
Award:
2026 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Sapeurs Pompiers de France
Title:
Firecatchers
Category:
Community Activation
Award:
2026 Creator Content Bronze Pencil
Points:
9.00
Client:
Uncommon New York
Title:
PAIN
Category:
Out of Home / Brand Installations & Environments
Award:
2026 Design in Advertising Bronze Pencil
Points:
9.00
Client:
Haraku Ramen
Title:
One Noodle
Category:
Promotional / Physical Items
Award:
2026 Design in Advertising Bronze Pencil
Points:
9.00
Client:
Instagram
Title:
Button
Category:
Posters / Series
Award:
2026 Design in Advertising Bronze Pencil
Points:
9.00
Client:
Uncommon New York
Title:
PAIN
Category:
Innovation / New Ideas in Campaign Design
Award:
2026 Design in Advertising Bronze Pencil
Points:
9.00
Client:
Clash Royale
Title:
Barboltian
Category:
Game Marketing
Award:
2026 Gaming Bronze Pencil
Points:
9.00
Client:
Sapeurs Pompiers de France
Title:
Firecatchers
Category:
Social Channel / Single Platform
Award:
2026 Social Media Bronze Pencil
Points:
9.00
Client:
Leroy Merlin
Title:
The Password Heist
Category:
Social Media Stunts & Activations
Award:
2026 Social Media Bronze Pencil
Points:
9.00
Client:
Sapeurs Pompiers de France
Title:
Firecatchers
Category:
Innovation / Use of Media in Social Media
Award:
2026 Social Media Bronze Pencil
Points:
9.00
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Posters / Series
Award:
2026 Out of Home Bronze Pencil
Points:
9.00
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Craft / Writing
Award:
2026 Out of Home Bronze Pencil
Points:
9.00
Client:
Atlético de Madrid / AFEAM
Title:
Marino Uriel: The (Un)forgettable Legend
Category:
Experiential & Immersive for Good
Award:
2026 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
The Ordinary
Title:
The Secret Ingredient
Category:
Brand Installations
Award:
2026 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Haraku Ramen
Title:
One Noodle
Category:
Physical Products
Award:
2026 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
La Poste
Title:
Delivered by Tetris
Category:
Brand Partnerships / Multi-Brand
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
Us Weekly x the harris project
Title:
The Missing Issue
Category:
Magazine / Single
Award:
2026 Print & Promotional Merit Award
Points:
3.00
Client:
Us Weekly x the harris project
Title:
The Missing Issue
Category:
Print & Promotional for Good
Award:
2026 Print & Promotional Merit Award
Points:
3.00
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2026 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Us Weekly x the harris project
Title:
The Missing Issue
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Merit Award
Points:
3.00
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Merit Award
Points:
3.00
Client:
Sapeurs Pompiers de France
Title:
Firecatchers
Category:
Innovation / Use of Media in Direct Marketing
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Lacoste
Title:
From a Crocodile to the GOAT
Category:
Social Media / Social Post - Single or Series
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Brewlander
Title:
A.i. Irresponsibly
Category:
Out of Home / Billboards & Transit
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Popular Culture Impact
Award:
2026 Cultural Driver Merit Award
Points:
3.00
Client:
Lidl Stiftung & Co. KG/ Parkside
Title:
The Pull
Category:
Reputation Management
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
Leroy Merlin
Title:
The Password Heist
Category:
Craft / Use of Humor
Award:
2026 Social Media Merit Award
Points:
3.00
